Creative Corporate Brand identity Examples - Design Process Inspiration 1

A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this.

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

In this post we have attached 3 inspiring brand identity design process for your inspiration,

Friends Fast Food - Designed by MAIHAUS

Branding for a fast food restaurant based in Argentina.

Three Oceans - Corporate identity and brand application - Designed by Jon Dickins

The Antique Houses - Designed by Skyrill.com